Implement regional pricing
If you live in Brazil like me, paying in Dollars or Euros is not viable, the commercial dollar here is currently equivalent to almost 5 Brazilian Reals. Just imagine yourself paying 5 times the current price in dollars, that's what it is for us to pay for anything in foreign currency. Realistically it would be even more since our minimum wage in BRL is lower than the minimum wage in USD. I'm not even starting about EUR since it is even more expensive than USD.
If you want to expand your business globally you MUST account for the difference between economies around the world, because most of them are a lot worse than the U.S. and expecting people to pay prices based on american economy is just unrealistic. Every big software/game store in the world has regional prices (Steam, Origin...).
The cost of servicing your account (giving you storage, support, etc) is the same regardless if you live in Brazil, US, Ukraine, or Mozambique. I can sympathize with folks where their income level is below that of some other countries but I don't think it's fair to ask PMail to drop the price for people located in other countries. And what's to stop an American from jumping on a VPN, getting a Brazilian IP, and then joining and paying that lowered Brazilian price? Too many loop holes.
In the same sense, if you wanted to drop prices for lower income level areas, you'd have to increase the price for higher income level areas. So folks in ProtonMail's back yard (Switzerland, with some of the most expensive cost of living in the world) and countries like Norway would then have to pay a higher price than anybody else. That's also not fair.
I know some porn sites do this - they detect where the visitor is from and then might offer a lower price - or a higher one - to join that site. It's called GEO targeted pricing. Their argument is that "someone in Norway is used to paying more for luxury goods like alcohol etc, and their income is statistically x% higher than in the US, so they can afford and EXPECT to pay more).
they use the Big Mac as an index. Take the price of a Big Mac in the US. If the Big Mac is 25% lower in, say, Ukraine, then the porn site might offer a membership 25% cheaper to a visitor from the Ukraine. But if the Big Mac is more expensive, like in Norway, then the price increases.
I think that's silly and unfair.
Lev Zenin commented
Also for Ukraine, pls
Because our currency pricing is jumping too fast...