Add more servers in Brazil
Brazil has been facing some political problems because the president and the highest authorities of the Brazilian justice (STF) have an alignment of ideas with communism and dictators, it is essential that Proton seeks ways to circumvent future barriers in Brazil because they want to censor the internet and social networks, telegram for example has been experiencing problems with some frequency in brazil, and in addition brazil is a continental country, the current servers are all located in São Paulo, I suggest that they add more servers distributed in the main capitals of the country to improve connection speed (Rio de Janeiro, Belo Horizonte, Porto Alegre, Natal, Florianópolis, Brasília, Salvador, Curitiba...) and finding ways to circumvent possible forms of censorship, there are millions of Brazilians who use VPN or proxy services, if you manage to offer better conditions than your competitors you would certainly get new customers, currently no VPN provider has a focus on Brazil, and All connections are reasonably slow, if you are the pioneers you will certainly profit a lot.
Brazil has a population of more than 200 million, and at least 70% of these people use the internet and social networks at least 8 hours a day, now that Starlink has arrived in Brazil, I believe that the number of people connected will approach 100 % because many people did not have access to the internet due to the enormous territorial extension of the country and because there is not a good infrastructure of cables or antennas to make internet available in all corners, with Starlink this scenario will change quickly.