Avoid problems when a user becomes incapacitated or dies
Some competitors help users to avoid being billed after they have become incapacitated or died - which can give relatives and executors huge problems - by allowing users to buy credits which they can then use to pay for services by buying a subscription or on other ways. User can top up credits whenever they like but when the credits run out the services are no longer provided and crucially BILLING AUTOMATICALLY STOPS. There is no risk of the user waking from a coma to face unexpected bills or executors not being aware of an ongoing subscription or being faced with mountains of paperwork to avoid the estate being held liable for unused services. See posteo.net and other service providers for examples of how this approach can be implemented.
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Anon
commented
It affects EVERY USER or POTENTIAL USER because anyone can become incapacitated and everyone dies at some stage. There must be many potential new users who, like me, would upgrade to paid services if they could be sure they would not be risking problems for themselves or their families or executors if they were in an accident or fell seriously ill and became incapacitated or died.