While competitors such as Dashlane have already integrated AI features, Proton Pass lacks an intelligent assistance function. Proton could score points here with privacy-first AI: A local AI assistant that never sends data to external servers could identify weak passwords, detect duplicates, and provide context-based security recommendations. The AI could also recognize login patterns and suggest which accounts may have been inactive for a long time and should be deleted. A feature that automatically recognizes whether a website is trustworthy or potentially dubious when creating new accounts would be particularly valuable.