Lumo Logo / Design / Branding

Suggesting an overhaul and alignment with the Proton family of product.

The current choice has no cohesion with the established design language.
Unless it is design for an audience of kids and adolescents specifically it feels
playful, cute and disjointed.

Surely kids and adolescents are not the primary market for the company's
flagship AI product. Given the importance and relevance of AI a bit more
thought could very well go into the branding here.

As huge Proton fan and customer of many years I frequently wonder about
the design choices. Form, function and aesthetic are frequently not at the level
of the famed Swiss design standards one would expect.