Lumo Logo / Branding / Design

Suggesting an overhaul of logo-design and alignment with the Proton Product family.

As a huge Proton fan and customer of many years I frequently wonder about design choices at Proton.
This looks like a very early idea has escaped the lab, made it to market and took off prematurely.

Who exactly is the Lumo cat character branding supposed to address?

Kids / pre-puberty adolescents?

Can that really be the primary market for the company's flagship AI product?

Maybe there were some kids involved with the design perhaps?
It would explain the lack of continuity and cohesion in the design language
with the Proton suite of products.

Maybe someone should think this through again.

Maybe someone a little older.

This is really not very serious.