Regional pricing with local currencies
It costs the average Russian nearly two day's wages to pay for ProtonMail Visionary. It costs the average German just over two hours.
Average wages vary drastically throughout the world, which is why large international companies like Spotify accomodate poorer nations. The same Spotify premium plan is equiv to USD 18.42 in Denmark compared to USD 4.50 in Argentina. This opens up their market to a global audience who would otherwise be unable to afford their service.
So what can we do to prevent someone in Switzerland paying for ProtonMail in Mexican Pesos?
Global issuer identification numbers: the first six digits of every single Visa, MasterCard, Amex issued is associated with the country of issue, the card type (credit, debit, prepaid), and the bank that issues it.
This would stop an Australian with a 375414xxxxxxxxx paying for the service in Russian rubles.
This can be gradually rolled out country-by-country for simplicity.
PayPal, Bitcoin, mailed cash payments could all be linked to CHF as-is now.
* Wages: https://en.wikipedia.org/wiki/List_of_European_countries_by_average_wage
* IIN database: https://binlist.net/
* Spotify Pricing: http://mts.io/projects/spotify-pricing/
* Stolen idea: https://www.reddit.com/r/ProtonMail/comments/5pgnz3/adjusted_prices_for_different_markets_and_locall/
It is very difficult to pay US$12/mo in Argentina. On top of the currency exchange, we have to add nearly 100% in taxes.
I don't want a free service, I want to pay something that makes sense.
They really need to lower down their pricing so that more users can subscribe.
Yes but then many are waiting for the prices to be reduced. I care for my privacy but then paying 290 USD is out of reach. It is like half month's salary for many here.
The differential between Office 365 in Switzerland and India applied to Proton's 290 USD plan would result in a 179 USD charge, which is still pretty high.
I wonder, whether Proton can generally find a better way to balance its need to be commercially viable, while also making privacy affordable for everybody across the globe.
They should generally become cheaper the more people start using the service, since marginal costs should be negligible.
There could be stretch goals for the number of users to hit, before the services become cheaper for everybody.
Please bring country wise pricing for your individual plans and family plans. I am from India and would love to upgrade but the pricing is out of reach. Here, the Proton family plans cost around USD 290 for a year, where MS Office 365 family plan cost around USD 80 for a year. Kindly check your pricing for countries like India.
The cost of servicing your account (giving you storage, support, etc) is the same regardless if you live in Brazil, US, Ukraine, or Mozambique. I can sympathize with folks where their income level is below that of some other countries but I don't think it's fair to ask PMail to drop the price for people located in other countries. And what's to stop an American from jumping on a VPN, getting a Brazilian IP, and then joining and paying that lowered Brazilian price? Too many loop holes.
In the same sense, if you wanted to drop prices for lower income level areas, you'd have to increase the price for higher income level areas. So folks in ProtonMail's back yard (Switzerland, with some of the most expensive cost of living in the world) and countries like Norway would then have to pay a higher price than anybody else. That's also not fair.
I know some porn sites do this - they detect where the visitor is from and then might offer a lower price - or a higher one - to join that site. It's called GEO targeted pricing. Their argument is that "someone in Norway is used to paying more for luxury goods like alcohol etc, and their income is statistically x% higher than in the US, so they can afford and EXPECT to pay more).
they use the Big Mac as an index. Take the price of a Big Mac in the US. If the Big Mac is 25% lower in, say, Ukraine, then the porn site might offer a membership 25% cheaper to a visitor from the Ukraine. But if the Big Mac is more expensive, like in Norway, then the price increases.
I think that's silly and unfair.
Lev Zenin commented
Also for Ukraine, pls
Because our currency pricing is jumping too fast...
Redacted for privacy commented
This is more than necessary
Redacted for privacy commented
If you live in Brazil like me, paying in Dollars or Euros is not viable, the commercial dollar here is currently equivalent to almost 5 Brazilian Reals. Just imagine yourself paying 5 times the current price in dollars, that's what it is for us to pay for anything in foreign currency. Realistically it would be even more since our minimum wage in BRL is lower than the minimum wage in USD. I'm not even starting about EUR since it is even more expensive than USD.
If you want to expand your business globally you MUST account for the difference between economies around the world, because most of them are a lot worse than the U.S. and expecting people to pay prices based on american economy is just unrealistic. Every big software/game store in the world has regional prices (Steam, Origin...).
This is very much needed. By scanning the initial few numbers one can identify where and by who the card was issued so please introduce pricing based on PPP terms.
The following comment is for the originator of this comment "Local currencies with country-based pricing" shown above:
so what would prevent someone from obtaining a credit or bank card from another poorer country? Seems counterintuitive, but I would agree with the comments supposition, makes perfect sense.
it would increase the revenue that s for sure
it s a great idea ,people paying from a country with discount will just have to pay by credit card
Yeah its really expensive as well for an Indian person.. When you have to pay in Dollar/Euro.
Kindly, consider introducing INR as a currency for upgrading the account.
This prices are really expensive for a Turkish person because Euro and US Dolar / Turkish Lira ratio is too high. I want to use your paid services, i hope you can adjust it equally to our currency.
This is only my opinion but usually products and services are always sold for a price including cost + margin. So the variable part could be only the margin as the costs are not related to the country of the subscriber.
Spotify is aiming to individuals, so it his their choice to try to attract more users by having a tier-pricing strategy is theirs. And if you want to accept either paypal or bitcoins or any kind of electronic wallet for example, it seems to me that it is impossible to filter.
And I would say that if you are interested in a visionary plan, you are a serious user with needs much over the needs of an average individual or you intend to be a corporate user.
I would say that in this case that pricing is not really relevant for a corporate usage as long as it remains reasonable.
In fact you have two choices:
1) Either you want things for free, in this case prepare yourself to abandon privacy. It is not free, your data will be sold, your mails scanned to plague you with "adequate" advertisements...
2) Or you value your privacy and as you understand that a company needs direct or indirect revenue, and prioritizing privacy means that you have to prepare your wallet!
I have myself considered to use it for a corporate use, but some features like the impossibility to back-up the mails for example are a clear no-go for corporate use.
But if it had been adequate I would have considered the cost of a visionary plan as affordable.