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here are some peer-reviewed articles on why this is important, and why Proton, a provider of privacy-oriented solutions, should get into this market.
“Period-tracking apps are part of a fast-growing FemTech business industry, with an estimated current market value worth upwards of $60 billion. Recently, however, the data and privacy around this revolutionary tool have justifiably been called into question in a post-Roe America. […] FemTech companies can help ensure period-tracking apps are utilised to safeguard the bodily autonomy of users and not to be used as a weapon against them.” Missed period? The significance of period-tracking applications in a post-Roe America, Kelly & Habib 2023 https://www.tandfonline.com/doi/full/10.1080/26410397.2023.2238940#d1e245
“The menstrual cycle is considered a biological marker that predicts women’s general health [...] Moreover, mobile app use was reported to enhance [positively] the outcomes of several chronic illnesses and health issues” Smartphone Applications for Period Tracking: Rating and Behavioral Change among Women Users, Karasneh et al 2020 https://onlinelibrary.wiley.com/doi/10.1155/2020/2192387
“Femtech is the use of digital technology for women's health. It is expected to grow at a compound annual growth rate of 16.2% from 2021 to 2027 […] There is an ever-increasing need for technology to support people who menstruate as not only physiology, but also socioeconomic, religious and cultural factors can influence people's experiences of menstruation, meaning that not all menstrual cycles are universally similar. […] The main reason for using a period tracker app is for users to track their periods, with the second most common reason being to avoid pregnancy. However, there is a range of other possible benefits from using the apps, from the empowerment of menstrual health to mental health.” Experiences of users of period tracking apps: which app, frequency of use, data input and output and attitudes, Patel et al 2024, https://www.rbmojournal.com/article/S1472-6483(23)00698-3/fulltext
https://onlinelibrary.wiley.com/doi/10.1155/2020/2192387